ETERNA Men's Shirts

ETERNA stands for sustainability, quality, and responsibility. The brand exclusively uses high-quality materials produced under fair conditions. The company is proud to be the first shirt company worldwide to receive the OEKO-TEX Standard 100plus certification, confirming its environmentally friendly and socially responsible production practices. ETERNA places great emphasis on transparency and traceability across the entire supply chain to ensure that each shirt is manufactured under the best possible conditions.

Fits for Every Preference

ETERNA offers a wide range of fits to guarantee the perfect shirt for every man. From Super Slim for a particularly slim silhouette, to Slim Fit for a figure-hugging cut, and Modern Fit with a slightly tailored shape, there is something for every taste. The Comfort Fit shirts are perfect for men who prefer a bit more comfort without sacrificing style. Each fit is designed to offer the highest wearing comfort while maintaining freedom of movement.

Brand History

The history of ETERNA dates back to 1863. Founded in Vienna, the company has stood for outstanding quality and innovation in shirt manufacturing for over 150 years. In 1927, the company moved to Passau, marking the beginning of a new era in which ETERNA continuously grew and expanded its product range. The invention of the wrinkle-free shirt in the 1960s was a milestone that continues to shape the brand today. Through ongoing research and development, ETERNA continually sets new standards in the textile industry.

Sustainability and Responsibility

Responsibility towards people and the environment is deeply rooted in ETERNA’s philosophy. All production processes are designed to conserve resources and minimize environmental impact. This starts with the selection of raw materials and extends to the manufacturing and packaging of the products. ETERNA focuses on durable products that impress with their high quality and timeless elegance. This not only reduces consumption but also contributes to a more sustainable fashion industry.

Innovative Technologies

Innovation is a central part of the ETERNA DNA. The brand utilizes the latest technologies to create shirts that are not only stylish but also functional. The Non-Iron and Easy-Care shirts are examples of this innovation. They allow wearers to always look well-groomed without investing much time in garment care. Additionally, many shirts are breathable and moisture-regulating, ensuring a comfortable wearing experience all day long.

Wide Range of Products

In addition to classic business shirts, ETERNA offers a wide selection of casual shirts, featuring modern designs and a variety of patterns. The 1863 by ETERNA line represents the premium collection, distinguished by exclusive fabrics and special details. For special occasions, there are festive gala shirts that stand out with their refined craftsmanship and high-quality materials. With ETERNA, every man is always stylishly and appropriately dressed – whether at the office, at formal events, or during leisure time.

ETERNA stands for quality, tradition, and innovation. The brand offers the perfect shirt for every man – whether slim, tailored, or comfortably cut. With over 150 years of history, a strong commitment to sustainability, and a focus on innovative technologies, ETERNA continuously sets new standards in the shirt industry. Discover the variety and quality of ETERNA and find your new favorite shirt.